A dedicated and results-oriented General and Operations Manager with a
passion for the fresh produce sector. I bring a strong work ethic and a
commitment to excellence in overseeing all aspects of operations, from
procurement to distribution. With a keen eye for detail and a focus on
quality control, I strive to ensure that our products meet the highest
standards while maintaining efficiency and productivity.
I excel in building and leading high-performing teams, fostering a positive
work environment, and driving operational improvement initiatives.
My effective communication skills and ability to collaborate with various
stakeholders enable me to achieve operational goals and exceed
customer expectations.
I am enthusiastic about leveraging my experience and skills to contribute
to the success and growth of a forward-thinking organization in the fresh
produce industry.
Overview
36
36
years of professional experience
Work History
GENERAL MANAGER - FRUIT & VEGETABLES
METRO NAMIBIA - SEFELANA GROUP
01.2023 - Current
Develop innovative supplier partnerships to support a lean and profitable supply chain
Manage supplier performance and implement scorecard to align business objectives on cost, quality on time in full, lead-times etc
Identify areas of risk in the supply chain, prioritise and implement plans to mitigate such risks
Conduct contract negotiation and ongoing market (price) analysis and report conclusions
Prepare requests for Tender (RFQ's) and documentation
Collation and reporting of cost saving against targets and track impact of profitability
Responsible for accurate item costs into Profit & Loss
Conduct logistic analysis to determine most cost effective and efficient methods with both suppliers and customers (cost to serve)
Drive business and industry compliance aligning with the relevant department
Supplier/Farmer visits
Provide support to the business during execution of larger projects, including new product development (NPD) and innovation pipeline
Creating marketing platforms to link farmer to retailer
Export of a variety of fresh fruits and vegetable products to other SADC countries such as Zimbabwe, Botswana and Namibia
Procurement of Fresh Produce
Export Logistics
Warehousing Logistics
Pack House Acquisition
Flow Processes
Packaging
Operations
Specification Implementations
Farmer & Customer Relations
Price Forming
Training
Product Placement & Display.
GENERAL MANAGER - VEGETABLES
WESGROW POTATOES (PTY) LTD
CHRISTIANA
01.2014 - 12.2018
Management of consortium of 16 farmers planting 6000 hectares of seed and commercial potatoes along with roatational crops of 750 hectares onions
Their objective was to penetrate the retail sector via a central value add Pack House at farm level
Traditionally product was sent in bulk form to national markets & general value add pack sheds
Supply & demand would be the price barometer
Was tasked to design, implement & manage a fully functional HACCP accredited facility servicing the retail sector.
Oversaw product development initiatives from concept through completion stages.
Developed marketing strategies designed to increase brand awareness within target markets.
Represented company at international industry events such as trade shows and conferences.
Assisted in the design of mechanical storage facilities of seed potatoes
CO-OWNER - VEGETABLES
UP TO DATE SALES PTY (LTD)
01.1995 - 12.2013
Procurement of various fruit and vegetables direct from farmer to retail outlets, starting with informal market stalls and rapidly expanding to supply large main retail stores such as Pick n Pay and SPAR, by value adding at central warehousing
Extended the footprint across South Africa acquiring 3 additional pack houses in Natal, Eastern & Western Cape
Procurement of Fresh Produce - Pick & Pay and Spar supermarket chains
Retail Sales
Warehousing Logistics
Pack House Acquisition, Natal/Eastern Cape/Western Cape
Flow Processes
Packaging
Operations
Specification Implementations
Farmer & Customer Relations
Price Forming
Product Development
Growing Programs
Achieved the "Pick 'n Pay Supplier of the Year Award" for all 4 branches
ELECTRICIAN - OPEN CAST COAL MINE - NEW VAAL COLLIERY