Rauna Nghidipaa
Eros, Windhoek
Summary
Digital marketing manager and copywriter with over 3 years of extensive experience in developing, maintaining and running successful data-backed digital marketing and performance campaigns in the energy, health insurance, banking, alcohol and pension fund industries. Passionate about data, content creation and product-led growth methodologies. Highly motivated and proactive with a keen interest in further developing data analytics and digital marketing skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital and Social Media Specialist
Advantage Advertising
06.2023 - Current
- Running lead on various digital and social media and SEO campaigns to ensure clients stay top of mind for consumers
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
- Creating digital strategies using Google Analytics and first-party data to ensure consumer needs are being met and brands are aligned with what they want
- Creating monthly content calendars, moderating social media and community management
- Providing bi-monthly analytical reports to show whether KPIs are being met and to determine ROI efforts
- Creating AR social media filters
- Conceptualising digital ideas for pitches
Junior Digital Marketing Manager
TBWA\Paragon
03.2021 - 05.2023
- Sole digital copywriter in the entire agency
- Developed, implemented, managed and oversaw social media, digital and SEO campaigns
- Created social media lead-generation campaigns for Facebook, Instagram & TikTok
- Organised, analysed data and compiled monthly data reports on digital and performance marketing campaigns, establishing social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts
- Led execution of marketing strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning
- Conceptualised briefs and ran point on influencer-led campaigns ensuring briefs were successfully carried out
Education
Cerfiticate - Digital Content And Copywriting (Cum Laude)
Red & Yellow Creative School of Business
Cape Town, South Africa07.2022
Bachelor of Arts - Humanities
University of Cape Town
Cape Town, South Africa07.2020
Skills
- SEA
- SEO
- Data analytics and Visualisation
- Product Marketing
- Copywriting
- Go-to Marketing
- Digital Marketing Strategy
- Community Management
- Social Media Marketing
- Content Creation
- Microsoft Packages
- Proactiveness
- Strategic Thinking
- Adaptability
- Creativity
- Intellectual Curiosity
Languages
English
Native or Bilingual
Oshiwambo
Native or Bilingual
Afrikaans
Native or Bilingual
Spanish
Professional Working
German
Limited Working
Certification
- Google Analytics (02/2022)
- Product-Led Certification Course (01/2023) (Fundamentals of being a product-led product manager by applying product-led
strategies to drive growth for a company or an organisation.)
- Google Analytics Certificate (12/2023)
Timeline
Digital and Social Media Specialist
Advantage Advertising
06.2023 - Current
Junior Digital Marketing Manager
TBWA\Paragon
03.2021 - 05.2023
Cerfiticate - Digital Content And Copywriting (Cum Laude)
Red & Yellow Creative School of Business
Bachelor of Arts - Humanities
University of Cape Town
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