Phillip Kapia
Ondangwa
Summary
I am a Content Writer at Metapix, specializing in creating and implementing strategic content plans. Using research, I generate top-notch material for the Metapix website landing page including many blogs & social media content. Earlier, as a Marketing Manager at Kapia Optics and Co-Founder at Kapco Investments CC, I spearheaded digital initiatives and managed tenders, improving brand visibility and client relationships. Skilled in collaboration, I utilize data-informed methods to optimize performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Writer
Metapix
Remote
10.2023 - Current
- Develop and execute a comprehensive content strategy that aligns with Metapix's brand
voice, target audience, and marketing objectives - Create engaging and high-quality content for various platforms, including website, blog
articles, social media and email campaigns - Conduct thorough research on industry trends, user preferences, and competitor
analysis to generate fresh and valuable content ideas. - Optimize content for search engines (SEO) to improve organic visibility, keyword
rankings, and website traffic.
Marketing Manager
Kapia Optics
Ondangwa
10.2018 - Current
- Assisted with the participation of trade shows and other events to promote the company brand, services offered and products in the form of frames and sunglasses
- Created and managed social media campaigns, including content creation and optimization for maximum engagement for the Kapia Optics Facebook, Twitter, Instagram and LinkedIn page
- Coordinated with a Web design company to create www.kapiaoptics.com
- In which I am responsible for copywriting and content generation in the form of the downloadable pdf's available on the website.
- Developed and implemented marketing plans for new products.
- Analyzed market trends in the different brands of optical frames to identify potential opportunities for growth.
- Performed market analysis to better understand target audiences.
Co-Founder
Kapco Investments CC
08.2013 - 01.2017
- Managed the tender process for a range of tenders, including writing government tender documents and proposals
- Generated sales quotations and proposals in response to customer inquiries and requests.
Sales Advisor
Ultimate Home and Hospitality Supplies CC
07.2013 - 09.2014
- Utilized various sales techniques to increase customer engagement
- Responded to customer inquiries regarding product features and pricing
- Developed in-depth knowledge on homeware, kitchenware, and bedware products offered to improve customer service and interaction.
Education
Bachelor's Degree in Business, Management, Marketing, And Related Support Services -
The University of Stirling At Stirling
06.2017
National Senior Certificate -
St Andrews College at Grahamstown
12.2011
Skills
- Microsoft Office
- Planning
- Meta Business Suite
- Adobe
- Windows 11
- Content Marketing
- Website copy
- Analytical mindset
Certification
- The Strategy of Content Marketing, Coursera, 08/01/20, www.coursera.org/account/accomplishments...
- Certificate of Completion in Social Media Marketing, Udemy, 10/01/18, udemy-certificate.s3.amazonaws.com/image...
- Customer Service Certificate, Multi Pro Solutions, 11/01/19
Languages
English, Expert
References
References available upon request.
Timeline
Content Writer
Metapix
10.2023 - Current
Marketing Manager
Kapia Optics
10.2018 - Current
Co-Founder
Kapco Investments CC
08.2013 - 01.2017
Sales Advisor
Ultimate Home and Hospitality Supplies CC
07.2013 - 09.2014
Bachelor's Degree in Business, Management, Marketing, And Related Support Services -
The University of Stirling At Stirling
National Senior Certificate -
St Andrews College at Grahamstown
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