Summary
Overview
Work History
Education
Skills
References
Personal Information
Timeline
Generic
Maggy April Sam

Maggy April Sam

Swakopmund

Summary

I am a professional with expertise at Executive Management level, and over 20years of experience in Strategic Management, Corporate Governance, Accounting, Auditing and Financial Management, Risk and Risk Mitigation, Marketing, Marketing Communications, Advertising/Promotion, Sales Management and Human Resources Management, Procurement Management, Industrial Relation and Public Relations.

Overview

2025
2025
years of professional experience

Work History

Board of Director/Executive Director/Minister

  • Corporate Governance: To ensure full compliance to all relevant and appropriate statutory requirements.

Director

Family Business
  • Main Functions of Company FINACCO is a consultancy firm that specialises in the following areas: Strategic Management, Accountancy, Financial Management, Project Proposals, Business Plans, SMME Development, Vocational Education & Training, Cooperative Management
  • Main Duties
  • I oversee most of the companies marketing and sales functions as well as the day-to-day operations of the business and I am responsible for leading or coordinating the strategic planning functions of the company
  • I have overall responsibilities for managing both the revenue and cost elements of the company’s income statement
  • Operations
  • Inventory Management
  • Overseeing
  • Inventory Control (stock taking – Opening/ Closing) on a monthly basis
  • Purchasing of assets (Computers, Printers, Stationery) etc
  • Identify service providers in repairs and maintenance
  • Oversee the preparation of Asset registers
  • Delegate to subordinates
  • Finance
  • Financial Management Related Duties
  • Preparation of financial statements for clients
  • Preparation of budgets
  • Preparation of Cash flow projection
  • Paying Creditors of Group of companies
  • Compiling Debtors lists for the Group of companies
  • Assist in preparation of Financial Proposal for clients (Loan Applications)
  • Prove training on basic bookkeeping
  • Marketing Management Related Duties
  • Marketing Communication (Preparation of Promotional materials)
  • Develop Marketing and distribution channels for products
  • Being a team leader during consultancy assignments
  • Prepare reports on competitive analysis for clients
  • Preparation of tender documents for Marketing related studies
  • Prepare Strategic Plans for company and clients (e.g
  • NGO’s & a church)
  • Prepare Business Plans for clients, banks etc
  • Conduct Market Research & feasibility studies for clients
  • Prepare questionnaires for assistant researchers
  • Corporate Governance & Company Secretarial Service Related Duties
  • Overseeing registration/formation of new companies for clients
  • Training clients on how to file documents, basic bookkeeping, stock taking & purchasing etc
  • Overseeing typing of documents
  • Overseeing proper management of the filing systems
  • Record keeping on:
  • Expenditure documents
  • Payments (Past, Present & Future)
  • Tender documents
  • Achievement: Setting-up of an accountancy and management and see to daily smooth running of all Marketing, Advertising, Promotion, Administrative, HRM, Financial duties of the college as a director.

Chief Executive Officer (CEO)

Namibia Maritime and Fisheries Institute, NAMFI, The Namibian Ministry of Fisheries and Maritime Resources
10.2019 - 09.2024

Executive Marketing & Business Development Manager

SEA-RAIL (BOTSWANA) (PTY) LTD
09.2016 - 08.2019
  • Revision of 20 years old Strategic Plan, Developed Institutes Restructuring Model, Revision and Amendment of the Deed of Trust, Capacity Building of Management and staff, Registration of a Proprietary Limited Company to enable joint ventures and private partnerships for business profitability, facilitated international training programs (specialized training for instructors), Operational Cost Cutting, drafted and a marketing communications strategic plan, drafted a staff training Matrix Plan, Procured vehicles for staff transportation, Re-designing of Institute’s IT system, up grading of systems, software, website design and POS and registration systems, Infrastructure maintenance and upgrading, Procurement systems training and upgrading to nationally accredited software and Standardization (Namibia Ministry of Finance model), Training of management on Risk and Risk mitigation and refresher on corporate governance, re-activated team building activities, Re-Build broken relations with Trade Unions, and other stakeholders in the industry through physical visits and stakeholders workshops, rolled out performance management systems for staff assessments and grading
  • Reason for leaving: End of 5year contract (September 2024)
  • Decision to return back home (Botswana)
  • T/A BOTSWANA DRY PORT (WALVIS BAY – NAMIBIA), Dry Port, Transport &, Develop Pricing Model
  • Conduct Business Intelligence
  • Develop Marketing & Communications Strategies
  • Develop Strategic Plan
  • Develop Promotional/Advertising strategies
  • Visit local and international customers
  • Marketing & Sales
  • Report writing, presentation
  • Event management
  • Marketing Research
  • Feasibility Studies for projects
  • Achievements: Was part of the initial management team that set-up the Botswana Dry Port in Walvis Bay, Namibia
  • Established the marketing department and build the foundation for future marketing strategies and sales promotions
  • Reason for leaving: End of 3year contract
  • Needed to expand knowledge in maritime, logistics and Vocational education.

Marketing and Marketing Communications Manager

GROUP OF COMPANIES
01.2015 - 01.2016
  • ASTRA MARKETING CONSULTANCY & SERVICES CC & RUNEX ADVERTISER CC
  • Business Areas: Identifying Target Markets, Direct Marketing, Developing Positioning, Developing Brand Identity, Trade Show Services, Advertising/Promotional Services, Public Relations, Framework for Monitoring Customer Satisfaction, Astra Marketing Consultancy & Services cc
  • Lead consultant to the Development Bank of Namibia’s SME development sector for Business Coaching, Mentoring and Training;
  • Rendering high quality technical support to the execution of annual marketing campaigns as per the organisational business plan;
  • See to the implementation of promotional activities of the company as per the implementation plan;
  • Initiate Marketing Research on business opportunities and
  • Lead Feasibility studies for clients and government
  • Lead Negotiations with local manufacturers for product branding and distribution in SADC
  • Company: RUNEX Advertiser cc
  • Business Areas: Weekly sourcing of advertising materials for contracted magazines and radio stations, Outsourcing services for publications and training
  • Duties and Responsibilities:
  • Facilitate and execute and manage company events and participate at company and clients events as per the annual event calendars;
  • Compile and distribute internal/external communication pieces, including monthly external stakeholders e-newsletters;
  • Liaise with the companies contracted advertising agency;
  • Manage updates and uploads on the company website;
  • Management of companies social media platforms;
  • Manage the companies stakeholders Database.

Assistant Project Coordinator

DE BEERS GLOBAL SIGHTHOLDERS SALES
03.2014 - 12.2014
  • Admin support- short-term
  • Company, Diamond Sales and Auctioneers
  • Main Duties included among others:
  • Plan, direct, and coordinate human resource management activities in the organization to maximize the strategic use of human resources and maintain functions such as employee compensation, recruitment, personnel policies, and regulatory compliance
  • Provision of overall supervision and co-ordination of strategic personnel and administrative activities of the HR department
  • Advising Management on the formulation and Interpretation of personnel and administrative activities
  • Co-ordinates the preparation of corporate human resource plans in line with organisational objectives for international recruitment
  • Developing and implementing Human Resource Management system to enhance staff productivity
  • Serves as a Secretary to the Board of directors
  • Co-ordinates the preparations of corporate human resource plan for executive office
  • Achievements: Assisted in setting up of archive room and supervising installation of automated shelves for the Human Resources department
  • Assisted in setting up a plan in repatriation of expatriates from UK in the set period of 6 months.

Personal Assistant

OKAVANGO DIAMOND COMPANY, ODC
09.2012 - 12.2012
  • Diamond Sales and Auctioneers
  • Main Duties included among others:
  • Daily word processing of documents for senior management
  • Daily front office management e.g
  • Telephone calls, management of diaries, travel and accommodation processing
  • Taking of management meeting minutes and processing board minutes
  • Achievements: Setting up of the executive office filing systems.

Office Admin Manager

VENTURE PARTNERS BOTSWANA, BOTSWANA/NAMIBIA, Venture Capital Partners
01.2011 - 01.2012
  • My duties included among others: Day-to-day secretarial and administrative duties to executive office and line managers
  • Achievements: Setting up of managing of filing systems and labeling.

Business Manager & Marketing Specialist

Astra Marketing Company (Pty) Ltd
01.2000 - 01.2010
  • Company Functions: Marketing, Marketing Management, Marketing Research, Market Feasibility Studies, Customers Services, Integrated Marketing Services, MarComs, etc
  • Main Duties:
  • Administration: See to day-to-day smooth running of business activities
  • Supervises a staff compliment, customer services, proficient in providing project support to different work teams based on standard procedures and policies, perform all clerical and secretarial duties
  • HR Management: Preparation of new staff recruitment, designing of adverts and recruitment and selection, up keep of staff documentations, monthly assessment of staff files, Salary preparation and income tax filings
  • Sound ability to manage payroll systems and keep track of records and files, Problem solving; Recruitment process, Conduct selection of strong/suitable candidates for interviews, Placements and advert development and placement in media
  • IT management: Design of web-site and management thereof
  • Marketing and Sales: Supervises overall, management of the company’s marketing and sales functions
  • Maggy started working at a very tender age in her grandparent’s chain of supermarkets and there after her parent relocated to Botswana and set-up a mini supermarket and a butcher
  • Focus is for relationship building, new business development and timely client delivery for FMCG especially perishables and fresh good;
  • Relationship & Key Account management, client retention, strategic sales, commercial development and people management, International deals maker cross border selling, PowerPoint presentations presenting our products;
  • Implementation management: Analyse, coordinate and implement release and implementation projects to provide timely and accurate delivery of business services, Cross selling and up selling: Introducing new products to the existing client (lodged solutions, different brands; extended insurances etc.), handling tender requests, making of contracts and offers;
  • Formulated sales strategies, maintained operating budgets/sales forecasts, and managed the overall execution of the sales plan for opportunity within small town in Botswana, Created strategic direction of distributor collaboration within ALLWOOD Furniture & Mattresses, developed and instituted the process, people and technical capabilities to support the strategy
  • Financial Management: Supervises monthly PAYE tax filings, processing and filing of VAT claims and payments
  • Formulate business development plans and Key Account strategies, manage annual planning, budgeting, forecasting, pipelines, and initiatives; in charge of top KA development and driving growth and improving on current sales rates
  • Achievement: Successfully researched and conducted project profiling for the Botswana Development Bank (BDC), Conducted a market research and feasibility study for the setting up of can manufacturing plant and clay brink manufacturing for the Botswana Development Bank (Botswana).

Branch /Business Manager

CAMPHILL COMMUNITY TRUST
01.2007 - 01.2009
  • A Centre for children with disability
  • Main Duties:
  • Administration: See to day-to-day smooth running of business activities
  • Supervises a staff compliment
  • HR Management: Preparation of new staff recruitment, designing of adverts and recruitment and selection, upkeep of staff documentations, monthly assessment of staff files, Salary preparation and income tax filings
  • Recruitment process, Conduct selection of strong/suitable candidates for interviews, Placements and advert development and placement in media
  • Draw up position profiles;
  • Conflict resolution at work place and counselling;
  • Conducted new employee training on the job;
  • Develop training materials for employees and new employees;
  • Was a liaison officer for Industrial relations functions;
  • Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures;
  • Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment, and recommend needed changes;
  • Administer compensation, benefits and performance management systems, and safety and recreation programs;
  • Identify staff vacancies and recruit, interview and select applicants;
  • Allocate human resources, ensuring appropriate matches between personnel;
  • Provide current and prospective employees with information about policies, job duties, working conditions, wages, opportunities for promotion and employee benefits;
  • Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures; and
  • Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment and recommend needed changes
  • Marketing and Sales: Supervises overall daily sales, daily management of the company’s operations, customer care services, direct marketing and sales to potential customers
  • Financial Management: Prepared financial statements to final accounts and discussed with Accountant & Auditors, Supervised daily cash incomes from sales and prepared filings of monthly PAYE, processing and filing of VAT claims, payments and prepared bank reconciliations
  • Achievement: Successfully managed to roll-out new company under the workers group to operate on their own after company closed manufacturing unit.

Executive Assistant to CEO

BOTSWANA NATIONAL SPORTS COUNCIL
01.2006 - 01.2008
  • And Board
  • Company Functions: BNSC – Head office for all sports affiliations
  • Main Duties:
  • My responsibilities were to facilitate the council’s administrative functions, communication functions, spearheading Executive Office Annual Budgets, Report Writing (editing, formatting etc.), Customer Care and Problem solving, Public Relations Management for the Executive Office, Monitor and Advise Executive Secretary on Issues, Event Management, Prepare the Executive Managements Documents, Manage and Supervise Executive Secretary’s personal Assistant
  • Responsible for initiating and coordinate the strategic planning functions, the operational functions and other projects for the Secretariat. Customer Care and Services related duties
  • Receives customers and visitors on behalf of the Executive Office;
  • Regularly brief the Executive Secretary on general Council and affiliates activities;
  • Deal with Customer complaints;
  • Introduce or brief customers on services provided by the council;
  • Receive call on a daily bases from affiliates (customers). Communications related duties
  • Provides feedback between the Executive Office and other departments;
  • Continually make follow-ups on affiliates activities;
  • Facilitates links between the Executive Office with other stakeholders;
  • Initiate and respond to correspondence on behalf of the Executive Secretary;
  • Draft Minutes for meetings attended with or on behalf of the Executive Secretary;
  • Report writing & Editing, Memo’s, Letters;
  • Attend to e-mail communications;
  • Manage Affiliates database;
  • Attend to customers complaints;
  • Brief the Executive Secretary on Current affairs pertaining to Sports;
  • Attend meetings with Executive Secretary
  • Management related duties
  • Developing and implementing the Annual Council Calendar of events on Management Programs;
  • Facilitates communications with stakeholders;
  • Assist with liaison with media to ensure that events are adequately covered;
  • Booking and reservation of venues;
  • Issues invitations on behalf of the Executive office. Event Management related duties
  • Attendance of affiliates activities - At least two affiliates visited every quarter
  • Facilitation of bookings travel, accommodation (internal & external) and per diem allowances for the Executive Committee and Executive Office Media relations related duties
  • Manages media relations and media strategy for the Executive Office;
  • Assists in advert design and media plans;
  • Assist in developing and implementing public awareness initiatives. Project Management related duties
  • Prepare draft cash flow projections for the Executive Office;
  • Initiate Reports in respect of Executive Office projects;
  • Coordinates and dispatch assignments and projects from and on behalf of the Executive Secretary;
  • Follows up assignment on projects from the Executive Office;
  • Reads interprets and summarizes reports and other correspondences for the Executive Secretary. Document Management related duties
  • Sees to the proper keeping of records in the Executives Office;
  • Accuracy of records and retrieval of information;
  • See to the security and confidentiality of the files in the Executive Office. Human Resources Management

General Manager

ALLWOOD Furniture & Mattresses
01.2005 - 01.2006
  • Furniture Manufacturing, Sales and Marketing, Import/Export, Retail of Super Wood Sheets, Veneered Sheet
  • Main Duties:
  • Administration: See to day-to-day smooth running of business activities
  • Supervises a staff compliment
  • HR Management: Preparation of new staff recruitment, designing of adverts and recruitment and selection, upkeep of staff documentations, monthly assessment of staff files, Salary preparation and income tax filings
  • IT management: Design of web-site and management thereof
  • Marketing & Sales & Product distribution: Supervises Overall, management of the company’s marketing and sales functions
  • Financial Management: Supervises monthly PAYE tax filings, processing and filing of VAT claims and payments
  • Achievement: Successfully setting-up a wooden furniture manufacturing concern and its entire departments to sell and export products locally and across borders.

Supervisors Executive Secretary’s personal assistant

FINACCO (PTY) Ltd
01.1993 - 01.2001
  • Monitor and manage files for officers responsible for different sports codes
  • Achievement: Assisted in the development of the company’s Performance Management Systems and implementation for HR Department, assisted in the development of internal and external communications plan for the Marketing Department

Admin Officer

Busy Bee Construction (Pty) Ltd, Family Business
01.1990 - 01.2000
  • Construction of Private Homes and Government tenders for village developmental projects
  • Main Duties:
  • Assisting in the daily admin and secretarial duties
  • It was a family business that was tendering for Government projects and private clients.

General Manager, Admin

Accountancy & Business College (Pty) Ltd
01.1993 - 01.1999
  • Training college of professional and international courses
  • Main Duties:
  • HR Management Admin: Lecturers
  • Recruitment process, Conduct selection of strong/suitable candidates for interviews, Placements and advert development and placement in media
  • Draw up position profiles
  • Conflict resolution at work place and counselling
  • Conducted new employee training on the job
  • Develop training materials for employees and new employees
  • Was a liaison officer for Industrial relations functions
  • School General, : Students
  • Handling enrolment of students for selected courses
  • Receiving payments
  • Achievement: (New Business) Setting-up of a tertiary institution and see to daily smooth running of all Administrative, HRM, Financial duties of the college.

Receptionist/Secretary

Henkel Chemicals (Pty) Ltd
01.1992 - 01.1993
  • Chemical Manufacturing, Importers and Retailers
  • Main Duties:
  • See to day-to-day smooth running of front office activities e.g
  • Answering incoming calls, receipting/invoicing, supervising tea girl
  • Achievements: Manage to work during the day and go to school in the evening to study further.

Secretary

Energy Management Systems (Pty) Ltd
01.1991 - 01.1992
  • Electrical Installations for homes and offices
  • Main Duties:
  • Administration: See to day-to-day smooth running of front office activities e.g
  • Answering incoming calls, debt collecting, receipting/invoicing, and supervising tea girl
  • Achievements: Manage to work during the day and go to school in the evening to study further.

Inventory controller, Cashier

Khuis Restaurant and Butcher
01.1985 - 01.1990
  • In family business during school holidays, Restaurant
  • Main Duties:
  • Administration: See to day-to-day smooth running of the shops activities e.g
  • Answering incoming calls, debt collecting, creditors, inventory control, receipting/invoicing, supervising cleaners and shop assistants
  • Achievements: Manage to learn at an early stage to management family business and how entrepreneurship skills is develop, learned at an early age to save money and management it, learned supervisory skills, learned team work, learned about customers services, learned about retail business in general
  • Hobbies
  • Research on areas of interest in business, health, motivation;
  • E-marketing and distribution and supplies of a variety of goods;
  • Watching educational programmes and sports on TV
  • Currently writing (to produce drama series);
  • House work and gardening;
  • Interior Design;
  • Furniture Design;
  • Outdoor adventure;
  • Like reading novels and other books of interest

Education

Bachelor Degree in Business Administration -

IMM GSM/WITS

Bachelor Degree in Business Administration -

IMM GSM/WITS

MBA - Strategy, Partnerships and Acquisitions

University of East London
12.2024

Diploma in Port and Terminal Management - Maritime Studies

Institute of Lloyd’s Maritime Academy
01.2018

Diploma in Marketing Management -

Graduate School of Marketing
01.2004

Skills

  • Marketing
  • Marketing Communications
  • Sales
  • Promotional strategies
  • Public Relations
  • Market penetration
  • Customer relationship management
  • Administration
  • Planning
  • Organisation
  • Coordination
  • People management
  • Report writing
  • Minute-taking
  • Financial Acumen
  • Marketing & Sales Management
  • Human resources Management
  • Purchasing
  • Inventory Control
  • Logistics
  • Retail knowledge
  • Business acumen
  • Port Management
  • Terminal Management
  • Maritime Training
  • Maritime Transport
  • ASACUDA
  • Business Acumen
  • Analytical skills
  • Customer service
  • Research
  • Project Development
  • Brand Development
  • B2B
  • C2B
  • C2C
  • International Business
  • Training

References

  • Mr. Eugene Telemarcus, Head of Dept.: Navigation, NAMFI, +264 85 739 2114
  • Ms. Connie Pandeni, Board Chairperson-NAMFI, +264 81 127 7069
  • Christina Kooper, NAMFI- Snr. Admin, +264 81 260 6218

Personal Information

  • ID Number: 69020302035
  • Date of Birth: 03/02/69
  • Nationality: Namibian

Timeline

Chief Executive Officer (CEO)

Namibia Maritime and Fisheries Institute, NAMFI, The Namibian Ministry of Fisheries and Maritime Resources
10.2019 - 09.2024

Executive Marketing & Business Development Manager

SEA-RAIL (BOTSWANA) (PTY) LTD
09.2016 - 08.2019

Marketing and Marketing Communications Manager

GROUP OF COMPANIES
01.2015 - 01.2016

Assistant Project Coordinator

DE BEERS GLOBAL SIGHTHOLDERS SALES
03.2014 - 12.2014

Personal Assistant

OKAVANGO DIAMOND COMPANY, ODC
09.2012 - 12.2012

Office Admin Manager

VENTURE PARTNERS BOTSWANA, BOTSWANA/NAMIBIA, Venture Capital Partners
01.2011 - 01.2012

Branch /Business Manager

CAMPHILL COMMUNITY TRUST
01.2007 - 01.2009

Executive Assistant to CEO

BOTSWANA NATIONAL SPORTS COUNCIL
01.2006 - 01.2008

General Manager

ALLWOOD Furniture & Mattresses
01.2005 - 01.2006

Business Manager & Marketing Specialist

Astra Marketing Company (Pty) Ltd
01.2000 - 01.2010

Supervisors Executive Secretary’s personal assistant

FINACCO (PTY) Ltd
01.1993 - 01.2001

General Manager, Admin

Accountancy & Business College (Pty) Ltd
01.1993 - 01.1999

Receptionist/Secretary

Henkel Chemicals (Pty) Ltd
01.1992 - 01.1993

Secretary

Energy Management Systems (Pty) Ltd
01.1991 - 01.1992

Admin Officer

Busy Bee Construction (Pty) Ltd, Family Business
01.1990 - 01.2000

Inventory controller, Cashier

Khuis Restaurant and Butcher
01.1985 - 01.1990

Bachelor Degree in Business Administration -

IMM GSM/WITS

MBA - Strategy, Partnerships and Acquisitions

University of East London

Diploma in Port and Terminal Management - Maritime Studies

Institute of Lloyd’s Maritime Academy

Diploma in Marketing Management -

Graduate School of Marketing

Board of Director/Executive Director/Minister

Director

Family Business

Bachelor Degree in Business Administration -

IMM GSM/WITS

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