To ensure distribution objectives for specific SKUs are achieved as per sales plan Focus on driving sales in neighborhood bars and pubs To ensure a high standard of presence and merchandising for key products in the trade To ensure target price levels for both trade and consumers are implemented Promotions Identify target outlets, negotiate and implement promotional activities at the highest possible standard Feedback and evaluation of results for sales and marketing management’s review Control To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Goal-oriented manager with distinguished experience in Medical, FMCG and Retail industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.