Larenze Dean
Weymouth
Summary
Hotel sales professional and real estate business owner with a proven track record in driving revenue growth, managing strategic accounts, and delivering luxury-level service across hospitality sectors. Experienced in business travel sales, corporate/group bookings, weddings, FAM trips, and event planning. Adept at leading high-performing teams, optimizing client experiences, and building long-term relationships with global clientele. Entrepreneurial-minded with strong leadership capabilities and a passion for exceeding expectations in both the hotel and real estate industries.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Executive Sales Manager
Marriott Hotel (Crescent Franchise)
Quincy
11.2024 - Current
- Led sales initiatives for business travel, weddings, catering, and group bookings across diverse markets.
- Managed top-tier accounts to develop strategies that surpassed revenue targets.
- Organized and hosted FAM trips, trade shows, and site tours to enhance property visibility.
- Collaborated with the revenue team on forecasting, rate strategies, and budget alignment.
- Delivered concierge-level service to foster long-term partnerships with key accounts.
- Researched competitive activities to provide insights on pricing structures and industry trends.
- Created detailed reports analyzing sales performance metrics, including revenue and conversion rates.
Guest Experience / Butler Manager
Raffles Boston
Boston
07.2023 - 09.2024
- Part of the pre-opening executive team, designing guest experience SOPs for North America’s first Raffles property.
- Managed VIP and Butler services with precision, executing detailed pre-arrival plans and guest personalization.
- Led marketing and promotional content creation to elevate luxury branding and digital presence.
- Enhanced multi-department operations across Front Office, Housekeeping, and F&B to support guest satisfaction.
Rooms Operations Manager
The Ritz-Carlton
Boston
04.2022 - 07.2023
- Supervised front office operations and guest relations to maintain 5-star service standards and loyalty.
- Handled high-profile guest experiences, curated VIP arrival/departure protocols, and oversaw club lounge services.
- Developed recognition programs that increased return rates by 25% and drove personalized loyalty initiatives.
- Oversaw payroll, team training, and compliance with luxury brand operational procedures.
- Monitored and improved efficiency of processes, team performance, and customer service.
- Coordinated with housekeeping staff regarding room cleanliness status.
- Ensured guest satisfaction by resolving issues promptly and courteously.
Operations Manager & Corporate Member Services
LA Fitness
Saugus
04.2020 - 04.2022
- Directed daily club operations across departments, focusing on guest service and facility management.
- Created corporate partnerships and increased membership retention through strategic outreach.
- Resolved escalated service issues and coordinated vendor relations for all facility needs.
Club General Manager & Assistant General Manager
Planet Fitness
Malden
01.2017 - 01.2020
- Oversaw all club operations, membership sales, and employee development.
- Created and executed marketing initiatives that drove local brand awareness and member growth.
- Managed payroll, staffing, and HR functions across three departments.
- Implemented marketing campaigns aimed at increasing brand awareness among potential customers.
- Scheduled staff shifts based on the operational needs of the club.
- Managed financial records including income statements, balance sheets, payroll information, and cash flow statements.
- Recruited, trained, and managed a team of staff members.
- Developed strategies to increase membership numbers and revenue growth.
Education
Bachelor of Science - Business Administration – Concentration in Hospitality
University Of Massachusetts
OnlineSkills
- Hotel Sales Strategy & Account Management
- Business Travel, Group Sales, SMERF, Corporate & Wedding Markets
- Luxury Guest Experience & White-Glove Service
- Revenue Optimization & Forecasting
- CRM & Lead Management (Delphi, Opera PMS, OPERA Cloud)
- FAM Trips, Trade Shows & Site Inspections
- Event Planning, Banquets & Catering Sales
- Team Leadership & Cross-Functional Collaboration
- Real Estate Consulting, Marketing & Negotiation
- Performance reporting
- Guest service excellence
- Brand development
- Attention to detail
Certification
- Massachusetts Real Estate Salesperson License – Active
- Founder & CEO – Larenze Nicolas Realty
Timeline
Executive Sales Manager
Marriott Hotel (Crescent Franchise)
11.2024 - Current
Guest Experience / Butler Manager
Raffles Boston
07.2023 - 09.2024
Rooms Operations Manager
The Ritz-Carlton
04.2022 - 07.2023
Operations Manager & Corporate Member Services
LA Fitness
04.2020 - 04.2022
Club General Manager & Assistant General Manager
Planet Fitness
01.2017 - 01.2020
Bachelor of Science - Business Administration – Concentration in Hospitality
University Of Massachusetts
Similar Profiles
Kasey RiceKasey Rice
FOM, Guest Service Representative, Night Auditor at Marriott International. Marriott FranchiseFOM, Guest Service Representative, Night Auditor at Marriott International. Marriott Franchise
Marie Andree Constance Louis-PiereMarie Andree Constance Louis-Piere
Intendant at Marriott HotelIntendant at Marriott Hotel
SAI VARMA AKKALASAI VARMA AKKALA
Front Desk Associate at Marriott HotelFront Desk Associate at Marriott Hotel
Irina CouzensIrina Couzens
Business Manager at Lewco Holdings Limited TA McDonald's RestaurantsBusiness Manager at Lewco Holdings Limited TA McDonald's Restaurants
Nicolas DirksmeierNicolas Dirksmeier
Powerline Distribution Specialist (Staff Sergeant) at United States Army ReservePowerline Distribution Specialist (Staff Sergeant) at United States Army Reserve