Jerry Shum
Digital Marketing Manager
Hong Kong
Summary
Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI.
Overview
19
19
years of professional experience
3
3
years of post-secondary education
Work History
Product Marketing Specialist
Oxford PV
11.2024 - Current
- Conducting research to understand market trends, customer behaviour, and competitor activities.
- Designing and implement marketing campaigns to promote products.
- Coordinating the launch and release of new products, including planning events and creating promotional materials.
- Analysing sales data and campaign performance to assess effectiveness and make improvements.
- Working with various teams, including sales and commercial, and product development, to ensure cohesive marketing strategies.
- Developing marketing content such as product descriptions, brochures, and social media posts.
Digital Marketing Manager
Intel
05.2014 - 07.2022
- Managing digital marketing platform, such as Intel PSG Chinese website (Adobe Experience Manager, Adobe Analytics), email marketing (Eloqua and Jira), social media (WeChat and Weibo).
- Support campaign assets localization process, including web publishing process, coordinate for translation, editorial and legal review.
- Managing and planning for local events including workshops and seminars.
- Managing team budget, yearly planning, quarterly forecast and spending.
- Managing marketing strategy and plan, align with HQ team to have a top-down regional marketing plan. Allocation of resource and execution on the campaign plan.
- Supporting on PR and media activities, press conference/briefing.
- Coordinating between different internal parties within different regions such as sales team, product marketing, technical team, finance, purchasing and legal, as well as external vendor/agency
- Member of the social club team in the Hong Kong office, organizing internal site events.
Internet Marketing Manager
MTG Mint Card Ltd (distributor of Hasbro in Hong Kong)
12.2009 - 05.2014
- Planning online marketing activities, such as social media channels(Facebook, YouTube and twitter), EDM, Search Engines CPC and related forums/blogs and execute the tasks with China team.
- Budgeting and ad campaign ROI report
- Managing the operation teams(Hong Kong and China) for the sales activities
- Planning for the strategy of marketing campaigns with sales tracking and KPIs
- Project Manager of World of Warcraft TCG 2010 - 2012 HKACG
- Project Manager of Magic the Gathering ACG in Xiamen, Shenzhen, Chengdu and Guangzhou.
- Company brand building
E-Commerce Supervisor
EHobbyAsia Ltd
08.2008 - 12.2009
- Website implementation (PHP and MySQL) (Magento and OSCommerce)
- Website marketing (B2C)
- ERP system implementation (Navision)
- Retail Channel information management system, channel advisor
- E-Marketing Campaign / SEO development / Web2.0 Development and application –YouTube, Blog, Forum, Facebook, WordPress and MySpace
- EDM
- Coupon Marketing
- Reporting – Use of Google Analytics and creating sales VS marketing spending report.
- Look for advertising channels
- Liaise with external advertising / development partners
Senior EBusiness Officer
Happy Capital Ltd
01.2006 - 08.2008
- Web sites design and development (PHP and MySQL)
- E-Marketing Campaign / SEO development / Web2.0 Development
- YouTube, Blog, Forum, WordPress and Facebook (B2C)
- Organize and manage Project
- eMarketing Campaign
- Coupon Marketing
- Email Marketing – Email Newsletter Application – ReasonableSpread
- Development of Information Management System (Online retail) (eBay, Overstock, Amazon and Yahoo Market Place)
Reporting – Use of Google Analytics and creating sales VS marketing spending report. - Navision ERP System modification, enhancement and reporting
- Operation tasks management
- Department Recruitment
Education
BBA - Management Information Systems
Monash University
Melbourne Australia 12.2002 - 12.2005
Skills
Email Marketing
Marketing strategy
Social media activities
Digital Marketing
Online marketing
Timeline
Product Marketing Specialist
Oxford PV
11.2024 - Current
Digital Marketing Manager
Intel
05.2014 - 07.2022
Internet Marketing Manager
MTG Mint Card Ltd (distributor of Hasbro in Hong Kong)
12.2009 - 05.2014
E-Commerce Supervisor
EHobbyAsia Ltd
08.2008 - 12.2009
Senior EBusiness Officer
Happy Capital Ltd
01.2006 - 08.2008
BBA - Management Information Systems
Monash University
12.2002 - 12.2005
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