IYALOO NDAFEWEKAPO KANDJABANGA
Windhoek,KH
Summary
I hold an MBA with a major in International Markets from the Amity University in India and a B-Tech degree in Marketing from the Polytechnic of Namibia. I am young, ambitious, an extrovert and am very successful in everything I do. I am a SEO and CRM expert, Social Media manager and performance marketer. I unearth actionable insights that aid in brand building and shifting strategies to improve brand presence.
I work well with both internal and external partners in developing and implementing marketing strategies and programs to promote products or services to its target audience.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Group Digital Marketing Analyst/ Projects Lead
Ohlthaver & List Group of Companies
08.2018 - Current
- Brands: O&L Leisure, Broll Namibia, Hartlief Namibia, Namibia Dairies and brands, Pick n Pay, Namibia and Namibia Breweries
- Measure project performance to identify areas for improvement.
- Strategizing and conceptualizing digital marketing and online campaigns
- Brand Strategy ideation and conceptualization
- Evaluate Emerging technologies (Martech)
- Generate inbound traffic and dialogue with key stakeholder groups
-
- Agency and Marketing Teams management through debriefs, facilitating approvals and post-approval delivery of the defined activities
- Escalate user generated content where appropriate
- Administer social media and all digital platforms
- Establish and enhance and manage a diversified and integrated digital presence
- Build Digital Capability and create digital marketing solutions
- Custodian Salesforce social studio and Sprout Social inc (Marketing cloud product)
- Use critical thinking to break down problems, evaluate solutions and make decisions.
- Drive brand awareness across various categories and products.
- Custodian of databases e.g password portal, consumer data, marketing intelligence etc
- Monitor and evaluate programs and activities to measure effectiveness and recommend improvements.
- Translate brand marketing plans into customer marketing actions.
- Track key metrics and developed spreadsheets and data models.
- Complication of monthly, quarterly and yearly digital marketing reports and create social media Audit reports.
Corporate Communications & Marketing Assistant
National Commission on Research, Science and Technology (NCRST)
07.2014 - 07.2018
- Corporate Communication and Marketing
- Responsibilities
- Maintain and creates media lists and editorial calendars
- Compile media information and distributes to media practitioners, assists with the creation and implementation of public relations initiatives
- Coordinate all advertising of the Commission
- Stakeholder engagement
- Implement and evaluate media strategy in consultation with the Manager
- Maintain and update NCRST's website
- Coordinate the procurement of advertising space, promotional materials, and corporate wear in consultation with the Manager
- Maintenance of Brand Identity and responsible for internal and external communication/newsletters
- Do desktop publishing (e.g Graphic design) in collaboration with Head of Corporate communication and Marketing
- Handle customer Relations and responsible for branding and promotional materials
- Collating and analyzing media coverage
- Continuously develop and maintain relationships with journalists and media outlets
- Events management: MC, arrange, co-ordinate and facilitate all events of the commission
- Publish, manage, and engage with users on social media sites such as Twitter and, and Instagram
- Manage the event and activation calendar
Acting Head
National Commission on Research, Science and Technology (NCRST)
02.2017 - 05.2017
- Created the 2016/2017 annual Budget, Compile media releases
- Support the delivery of the NCRST's strategic communication objectives through the management of all stakeholder engagement and communication activities
- Update and review the NCRST's communication through all media platforms
- Serve as the focal spokesperson and contact of corporate communication for the organization such that stakeholder relationships are appropriately managed, in liaison with relevant colleagues
- Provide strong leadership to all divisional staff and manage resources efficiently to achieve expected performance results
- Arrange, coordinate, and Facilitate events Stakeholder engagement
- Spokesperson for all inside and outside communication
Marketing and Public Relations Intern and thereafter aconsultant, Facilitator
Communication Regulatory Authority of Namibia
06.2013 - 07.2014
- Assisted in implementation of public relations interventions aimed at increasing awareness about CRAN
- Brainstorming, creating, and distributing marketing and promotional collateral
- Drafted basic PR materials including news releases, media alerts, facts sheets, appeal letters and other materials as directed
- Support the development and execution of events
- Tracking CRAN's news coverage and seek follow ups opportunities with reporters
- Completed communications projects as assigns by the HOD
- Assisted the corporate affairs officer, Receptionists and other staff as required
- Completed communications projects assigned by Head of Department
- Created media kits and utilized promotional materials to meet specific strategic initiatives
- Conceptualized long-term business requirements and collected input from management regarding process improvement plans
Education
MBA - International Relations, Services of Marketing: International Markets
Amity University of India
India11.2017
Bachelor of Arts -
Polytechnic of Namibia
Windhoek, KH04.2014
High School Diploma -
Mweshipandeka Senior Secondary School IGCSE
Ongwediva, ON12.2009
Skills
- Digital Marketing (Email marketing, social media, design thinking tools, SEO/SEM,PPC, ads management, e-commerce)
- Excellent verbal and writing skills and content creation skills
- Excellent presentation skills and Report Writing and Excellent computer skills and applications
- Excellent interpersonal skills and Decision-making skills
- Problem solving, Analytics and Research skills
- Prioritizing skills, the ability to work independently
- Ability to work accurately and under pressure and Stakeholder Engagement
- SAP and M&E knowledge
- Salesforce and Tableau knowledge
- Lead Sourcing and Lead Sales
- Business Opportunity Development
- Revenue Growth
- Strategic Analysis
- Value Proposition
- Customer Demographics
Accomplishments
- Collaborated with the Digital Transformation Team at Namibia Breweries in the development of the NBL Store Front.
- Project managed the implementation of Sprout Social which is a Online relation management tool used across 30 brands amongst 6000 people.
- Achieved Project Management certification by completing the Foundation of Project Management with accuracy and efficiency.
Certification
- Certified Digital MArketing Professional , DMI, 6 months.
- Fundamentals of Digital Marketing, Google, 3 weeks
- Foundation of Project Management, Coursera, 3 Months
Languages
Oshiwambo
Native language
English
Proficient
C2
Afrikaans
Upper intermediate
B2
Timeline
Group Digital Marketing Analyst/ Projects Lead
Ohlthaver & List Group of Companies
08.2018 - Current
Acting Head
National Commission on Research, Science and Technology (NCRST)
02.2017 - 05.2017
Corporate Communications & Marketing Assistant
National Commission on Research, Science and Technology (NCRST)
07.2014 - 07.2018
Marketing and Public Relations Intern and thereafter aconsultant, Facilitator
Communication Regulatory Authority of Namibia
06.2013 - 07.2014
MBA - International Relations, Services of Marketing: International Markets
Amity University of India
Bachelor of Arts -
Polytechnic of Namibia
High School Diploma -
Mweshipandeka Senior Secondary School IGCSE
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