Helene Meintjes
EventVibe Marketing
Windhoek,Khomas
25
years of professional experience
1
Certification
2
Languages
Strategic leader with 20 years of experience in transforming corporate reputation into a business asset. Expertise in business strategy and integrated communications, utilizing an MBA in Leadership and an MTech in PR to enhance brand equity and drive commercial growth. Focus on creating data-driven ecosystems that align marketing, corporate communication, and digital strategy to address complex challenges faced by global organizations.
Skills
Startup management
Early-stage investment
Marketing
Event planning
Business management
Team leadership
Strategic thinking
Work History
Founder
3 Months- An interactive flower bar. Developed DIY "Build-Your-Own-Bouquet" bar, enabling customers to create personalized floral arrangements, attended floral arranging workshops, or book a mobile flower bar cart for private events (weddings, bridal showers, baby showers, and corporate launches).
Founder
3 Months- Professional concierge service focusing on non-mortuary services. We act as the family’s dedicated advocate and project manager. We seamlessly coordinate all legal, logistical, and ceremonial elements of a funeral, allowing grieving families the space to mourn without the overwhelming burden of event planning and administrative hurdles.
Founder
6 Months- EventVibe Marketing is a MICE (Meetings, Incentives, Conferences, Exhibitions) events and marketing agency based in Windhoek, Namibia. We operate at the strategic intersection of digital infrastructure and event intelligence, providing the "Digital Brain" for Namibia’s most prestigious corporate, governmental, and professional gatherings. While traditional event planners focus on aesthetics and catering, EventVibe focuses on Audience Acquisition, Secure Guest Lifecycle Management, and Actionable Data. We empower organisations to transcend manual spreadsheets and move toward automated, secure, and world-class event ecosystems.
Sales and Marketing Manager
1 Year 8 Months- Led sales and marketing for Namibia’s largest daily newspaper, increasing advertising revenue and enhancing brand positioning.
- Departmental Leadership: Directed a multi-disciplinary team, implementing performance management frameworks that aligned sales targets with broader commercial objectives.
- Brand Revitalisation: Orchestrated the strategic turnaround of Desert FM 95.3; strengthened the corporate identity and developed a "new look and feel" promotional plan. The streaming audience increased by 300% within 12 months.
- The Free Press of Namibia (The Namibian, Desert FM 95.3 and WhatsOn)
Manager: Marketing, CSI and Sponsorships
3 Years 11 Months- Integrated Strategy: Developed and executed targeted marketing strategies for Nedbank Brokers, Corporate and Investment Banking, Private Banking, Private Wealth, and Retail Banking, ensuring alignment with business objectives.
- High-Impact Sponsorships: Directed flagship national events (e.g., Nedbank Desert Dash, Cycle Challenge, Citi Dash, Nedbank Golf For Good series) to strengthen brand visibility and engagement.
- ESG & Sustainability: Oversaw Nedbank Go Green Fund and Social Investment portfolio, integrating corporate mission with national environmental and social development initiatives.
- 5 years 2 months
Acting Head: Marketing & Communication
6 Months- Advised top management on strategic marketing and communication initiatives, aligning brand messaging with organizational goals.
- Oversaw departmental budget and directed team to maintain operational excellence across all communication channels.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Manager: Communication, Sponsorship & CSI
6 Months- Monitored Share of Voice (SOV) and sentiment metrics to proactively enhance the bank's public image and media relations.
- Managed the bank's social investment portfolio and budget, overseeing Go Green Fund initiatives.
- Cultivated media relations to secure positive coverage and promote the bank's initiatives.
PR and Corporate Communication Consultant
9 Years 2 Months- Specialised Advisory: Delivered strategic counsel in crisis communication, stakeholder perception research, and media training.
- Specialised Advisory: Provided strategic counsel in crisis communication, stakeholder perception research, and media training, enhancing client preparedness and public image.
- Capability Building: Served as accredited PRISA trainer, developing training programs that equipped emerging communicators with essential skills for industry success.
Head: Corporate Communication and Information Management
2 Years- Acted as the primary voice for the central bank, managing media relations and public messaging on sensitive economic issues.
- Senior Advisory: Advised Governor and Deputy Governor on communication strategies to enhance decision-making and public engagement.
- Governance: Represented organisation on Tender Board and Management Committee, promoting transparency and aligning governance practices with strategic goals.
Head: Corporate Communication and Social Investment
1 Year 11 Months- Strategic Leadership & Governance: Developed and executed bank-wide corporate communication and CSI policies, delivering quarterly impact reports to inform Social Investment Fund Board decisions.
- Flagship Project Management: Directed high-visibility national initiatives, including the Bank Windhoek Apple Cancer Project, ensuring timely execution, budget adherence, and stakeholder engagement.
- Team Development & Performance: Led and mentored a team of four practitioners, cultivating a high-performance culture through targeted coaching and effective budget management.
- 4 years 4 months
Corporate Communication Practitioner
2 Years 3 Months- Multi-Channel Content Strategy: Led production of internal and external publications, coordinating technical delivery of bank’s Annual Reports to enhance transparency and stakeholder engagement.
- Media & Public Relations: Coordinated press conferences and PR campaigns, managing media relations and on-site liaison to maintain consistent brand messaging and strengthen media presence.
- Digital & Event Coordination: Managed bank’s website and intranet content, administering social investment fund and coordinating corporate events to support community engagement initiatives.
Advertising Sales Representative
4 Months- Revenue Generation: Executed direct sales and cold-calling strategies to secure advertising placements, achieving sales targets for lifestyle publication.
- Account Management: Managed end-to-end sales cycle, including client prospecting, order booking, and post-sale relationship management.
- Creative Liaison: Collaborated with graphic designers to ensure client advertisements met brand standards and technical specifications.
Undergraduate Student Assistant
9 Months- Facilitated supplemental economics tutorials for first-year students, enhancing comprehension of complex economic theories.
- Assisted Economics faculty with marking and grading examinations, ensuring accuracy and maintaining academic standards.
- Provided targeted feedback to students, improving academic outcomes and strengthening understanding of micro and macroeconomic principles.
Education
Master of Business Administration - Leadership & Communication
Master of Technology (MTech) - Public Relations Management
Bachelor of Arts (B.A.) Honours - Development Studies
Bachelor of Commerce (B.Com.) Honours - International Marketing
Bachelor of Commerce (B.Com.) - Business/Corporate Communications
Certification
CPRP (PRISA) Accreditation, Diploma in Interior Design, Event Marketing Expert, UCT Basics of Financial Management Short Course, Social Listening
Languages
English (Full Professional)
Afrikaans (Native or Bilingual)
Personal Information
Title: Strategic Communications & Marketing Leader | Conference Organiser (M.I.C.E.) | Event Promotion | Event Access Control | Sponsorship Management | Entrepreneur | Start-up Founder
Arts & Crafts, Walking, Gardening, Birding
Arts & Crafts,
Gardening,
Birding,
Walking.
Timeline
Founder
The Happy Bloom Bar
07.2026 - CurrentRead More
Founder
Zion Funeral Coordination Services
07.2026 - CurrentRead More
Founder
EventVibe Marketing
04.2026 - CurrentRead More
Sales and Marketing Manager
The Namibian
04.2024 - 12.2025Read More
Manager: Marketing, CSI and Sponsorships
Nedbank Namibia
03.2020 - 02.2024Read More
Acting Head: Marketing & Communication
Nedbank Namibia
08.2019 - 02.2020Read More
Manager: Communication, Sponsorship & CSI
Nedbank Namibia
01.2019 - 07.2019Read More
PR and Corporate Communication Consultant
Bright Communication
10.2009 - 12.2018Read More
Head: Corporate Communication and Information Management
Bank of Namibia
10.2007 - 10.2009Read More
Head: Corporate Communication and Social Investment
Bank Windhoek
10.2005 - 09.2007Read More
Corporate Communication Practitioner
Bank Windhoek
06.2003 - 09.2005Read More
Advertising Sales Representative
Home and Style Magazine
01.2003 - 05.2003Read More
Undergraduate Student Assistant
North-West University / Noordwes-Universiteit
02.2002 - 11.2002Read More
Cape Peninsula University of Technology
Master of Technology (MTech) from Public Relations Management
Read More
University of South Africa/Universiteit van Suid-Afrika
Bachelor of Arts (B.A.) Honours from Development Studies
Read More
North-West University/Noordwes-Universiteit
Bachelor of Commerce (B.Com.) Honours from International Marketing
Read More
North-West University/Noordwes-Universiteit
Bachelor of Commerce (B.Com.) from Business/Corporate Communications
Read More
Quadriga University of Applied Sciences
Master of Business Administration from Leadership & Communication
Read More