MARIA MAGDALENA BINER
Zermatt
Summary
Results-oriented marketing and operations leader with extensive experience driving brand growth through strategic campaign execution. Adept at aligning marketing functions with organizational objectives while fostering talent development and operational excellence. Recognized for integrating cross-functional teams to deliver projects on time and within budget across various media platforms.
Overview
21
21
years of professional experience
Work History
Chief Marketing Officer & Head of HR
Sympaserv Technology Solutions
02.2022 - Current
- Provided cross-functional leadership by integrating marketing strategy with HR coordination to support organisational goals.
- Led marketing functions, aligning brand communication with business growth objectives to enhance market presence.
- Oversaw recruitment and on-the-job learning programmes, enhancing talent attraction, onboarding, and staff development.
Production & Traffic
TBWA
01.2024 - 07.2024
- Coordinated production scheduling and workflow in high-pressure agency environment to ensure timely project delivery.
- Facilitated job movement across teams to uphold deadlines, quality, and execution standards.
- Executed daily operational tasks with precision in a fast-paced environment.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Account Executive / Production Management
Advantage Advertising & Communications
02.2021 - 07.2021
- Managed accounts for RFA, MVA Fund, NAMCOR, Namib Mills, and Top Score.
- Coordinated third-party suppliers to ensure effective media placement across radio, print, and social media.
- Oversaw supplier quotes, managed billing follow-ups, and reconciled statements to maintain accurate financial records.
Head of Production / Marketing & Media Liaison
Adforce Advertising
04.2009 - 07.2019
- Led production and marketing coordination, managed media liaison and supplier sourcing, controlled budgets, and communicated with clients to ensure project alignment and satisfaction.
- Executed projects across radio, outdoor, print, promotional items, events, exhibitions, branding, TV production, annual reports, calendars, diaries, and trade fair materials, ensuring cohesive brand representation.
- Supported bid submissions and new business pitches, including strategy documents and campaign presentations.
- Maintained supplier databases, negotiated pricing, managed timelines, and ensured quality control of artwork and compliance with corporate identity standards.
Office Administrator / Accountant Assistant
Adforce Advertising
02.2007 - 04.2009
- Maintained comprehensive records of invoices, payments, and financial transactions to ensure accurate financial reporting.
- Coordinated office procedures and administrative systems to streamline supply management.
- Managed office supplies and inventory for smooth daily operations.
- Coordinated schedules and meetings for team members and clients.
- Maintained digital filing systems for easy document retrieval.
Finance Administrator
Adforce Advertising
10.2006 - 01.2007
- Managed supplier payments, processed invoices, and administered petty cash to ensure timely financial operations.
- Assisted in processing invoices and vendor payments accurately and timely.
- Managed financial records and transactions efficiently for advertising campaigns.
- Coordinated budget preparation and allocation for various marketing projects.
- Provided office administration support, facilitating communication between departments and leadership.
Production Coordinator
Optimedia
05.2006 - 10.2006
- Coordinated production schedules to ensure timely completion of projects.
- Managed communication between departments to streamline workflows and enhance collaboration.
- Organized production meetings to discuss project updates and address potential issues.
- Coordinated HIV/AIDS project, managed logistics and administration, and facilitated timely processing of salary payments.
Production Assistant / Secretary
PACON – 'Where Others Wavered'
03.2005 - 10.2005
- Assisted Production Manager, producers, set, and crew during film project directed by Charles Burnett, facilitating smooth operations.
- Coordinated crew accommodations, logistics, and film stock handling, ensuring timely support for camera and film lab needs.
- Assisted in coordinating daily production schedules and workflows.
- Managed inventory levels and organized materials for efficient processing.
- Supported team members in operating production equipment and tools.
Education
MBA - Entrepreneurship
EU Business School
Germany03-2025
Bachelor of Business Management -
Namibia University of Science and Technology (NUST)
01-2023
Skills
- Marketing Strategy
- Integrated Campaign Execution
- Campaign Coordination
- Brand Rollout
- Media Placement Coordination
- Campaign execution
- Budget Control
- Cost Estimate Management
- Negotiation
- Media placement
- Promotional Activations
- Cost management
- Workflow Optimization
- Deadline Management
- Client Service
- Team leadership
- HR Coordination
- Talent Support
- Proposal Support
- Pitch Support
Languages
- Afrikaans
- English
- Afrikaans
Personal Information
Driving License: Code BE
References
Available on request.
Additional Professional Development
- Project Management, MANCOSA, 2011
- MBA for the Modern PA, Secretary and Administrator, Ripple Training
- Principles of Accounting, Polytechnic of Namibia, 2007
- Graphic Design, University of Cape Town, 2015
Professional Highlights
- Built a 20+ year career across leading advertising, media, and corporate environments in Namibia, progressing from administration and finance into senior marketing and operational leadership.
- Currently serving as Chief Marketing Officer and Head of HR at Sympaserv Technology Solutions, combining strategic marketing oversight with recruitment and workplace learning responsibilities.
- Managed or supported campaigns and production workflows for notable brands and institutions including RFA, MVA Fund, NAMCOR, Namib Mills, and Top Score.
- Held a 10+ year senior leadership role at Adforce Advertising as Head of Production / Marketing and Media Liaison.
- Completed an MBA (Major in Entrepreneurship) from EU Business School with a 3.6 GPA and Magna Cum Laude distinction.
Timeline
Production & Traffic
TBWA
01.2024 - 07.2024
Chief Marketing Officer & Head of HR
Sympaserv Technology Solutions
02.2022 - Current
Account Executive / Production Management
Advantage Advertising & Communications
02.2021 - 07.2021
Head of Production / Marketing & Media Liaison
Adforce Advertising
04.2009 - 07.2019
Office Administrator / Accountant Assistant
Adforce Advertising
02.2007 - 04.2009
Finance Administrator
Adforce Advertising
10.2006 - 01.2007
Production Coordinator
Optimedia
05.2006 - 10.2006
Production Assistant / Secretary
PACON – 'Where Others Wavered'
03.2005 - 10.2005
MBA - Entrepreneurship
EU Business School
Bachelor of Business Management -
Namibia University of Science and Technology (NUST)